I currently work at Avinode Group as Director of UX, working on several ongoing and secret projects.
Key achievements
- Played a key role in transitioning Avinode to a product operating model grounded in continuous discovery with learnings from data.
- Coaching and directing Product Designers globally.
- Driven product visions for all portfolio products and platforms.
- Building a new design system to close the gap between design and engineering, and to speed up experimenting, prototyping and validation.
- Created clear processes for the entire design journey from discovery and ideation to validation, delivery and adoption.
Avinode Group was founded in the early 2000’s and was the first company to move business aviation online. Back then, they disrupted a whole industry – and they have managed to keep a leading position for more than 20+ years! Today we build advanced solutions for every player in the business aviation industry, including air ambulance, charter sales and more.
I joined Avinode Group in spring of 2023 as their first UX Director. They were just getting started to shift towards a product operating model, an exciting challenge for the ~170 employees across Sweden and US.
I’ve coached feature focused product teams transform to efficient and empowered product teams that feel comfortable to move autonomously towards outcomes instead of features.
At Avinode, I’m shaping tomorrow’s tools for business aviation, an industry that is far more complex than what I experienced building a neo bank for small businesses at Bokio. There are so many moving parts in aviation charter and any option is always possible. Together with plenty of compliance requirements, this creates a unique and exciting challenge to build efficient tools for all aspects through out a trip lifecycle.